Big Mike Lumberyard Manager Put the
Lumberyard on the map
Big Mike, the young visionary strip club
general manager who made Iowa’s Lumberyard the number one name in
the Midwest
by Jack Corbett
This interview of the Lumberyard's general
manager should be required reading for all strip club
owners and managers
Accused by some of being a spendthrift who keeps taking his
eye off the bottom line, few will argue that Big Mike, has steered the
Lumberyard to a lofty prominence no other Midwestern Club has attained.
In
the process he has made most topless club top decision makers appear to be
a bunch of arthritic octogenarians by comparison who don’t even know
enough to know they have already lost the race. And if I’ve upset a number
of you club owners out there-- too bad–because most of you are boring
spelled with a capital B, and aside from a few good ones among you (who
are very good indeed), the boring quotient is matched by nearly equal
quantities of greed. By now most of you would have gone out of business a
long time ago because of your very ineptitude, if it were not for the
inescapable fact that sex sells. If you don’t believe me, check the latest
Exotic Dancer Director’s club listings against those clubs listed that
aren’t in business anymore and you will gain new appreciation for the
meaning of “high turnover.” But I didn’t produce this web site, keyboard
in hand to piss you off. I just wrote all of the above to jerk you to
attention so that you have a chance to save yourselves from extinction. So
let’s start by discussing what makes this very able Iowan so different and
what he and his club are doing right that the rest of you can learn from.
Face it, Iowa’s public image is not one of being the cradle of innovation
and trendy things. It is much better known as one of the top producers of
hogs and corn whose women are often spoken of being corn fed, meaning high
in poundage. Thanks to Big Mike and the Lumberyard, much of that is about
to change, which is no small accomplishment for an adult business in a
state known for its background of country conservatism. But before getting
to the actual interview, let’s take a look at part of Big Mike’s resume
like we would at a feature entertainer’s credit sheet. In August of
2003,
the Lumberyard earned 1st place at Ponderosa Sun Club’s Nudes-A-Poppin for
bringing more girls to compete than any other club in the nation. Then
during July of 2004, Big Mike and the Lumberyard repeated this
accomplishment when the young general manager brought 24 entertainers to
compete, which represents a whopping 24 % of the total of 100 entertainers
who had come from as far away as California and New York. In 2003 the
Lumberyard had hosted its first
Pure Talent Feature Showcase in Des Moines
in which over 16 widely regarded feature entertainers performed for three
consecutive nights. And if this wasn’t enough to for this previously
unknown Iowa club to put itself on the map, just several months later the
Lumberyard hosted Miss Nude World, which is one of the most prestigious
adult entertainment events ever. Once again, Iowans could watch some of
the finest feature entertainers in the world perform, this time for four
consecutive nights. Two spell binding stars from across the pond had
joined the American girls, one from Holland, the other from Australia,
which Is just one indication of why they call this huge event, Miss Nude
World.
By now I’ve gotten used to seeing a lot of Big Mike, but the first time I
saw him, I thought, “No way, this guy CANNOT be the general manager of
that Des Moines Club which his about to host the coming Pure Talent
Feature Showcase. Big Mike lives up to his name. He’s huge–being very tall
and just plain big. With a boyish face that is more at home on an eighteen
year old than a major club’s General Manager, a baseball styled cap
dispels the image of a very energetic and responsible executive who
presides over as many as seventy dancers on a single shift. In the coming
months I would become accustomed to seeing Bike Mike everywhere, at the
Pure Talent Feature Showcase at Big Al’s in Peoria, at the 2003 Exotic
Dancer’s Expo in Las Vegas, at Nudes-A-Poppin, and finally at Big Daddy’s
Cabaret in Fort Leonard Wood, Missouri where he drove for the weekend to
check out the feasibility of bringing nude oil wrestling, Big Daddys
style, to Iowa. Two weeks later, Big Daddy and Big Mike held the first
S.P.E.W. wrestling match at the Lumberyard which pitted a group of
Missouri entertainers along with Pleasure and Paine from Ohio against some
of the Lumberyard’s finest.
I had created a monster, since I was the one who had introduced Big Daddy
to Big Mike at Exotic Dancer’s Expo just outside the room they were
holding the seminars for club owners. Although different in many ways,
both men were strikingly similar in their willingness to shake the dice
and gamble at trying things that had never been tried before and doing
what ninety-five percent of all clubs wouldn’t have the guts to try. And
whereas Big Daddy had once been a professional wrestler and perhaps one of
the finest d’j’s in the entire adult industry, Big Mike was a master at
producing theatrical pyrotechnical effects as well as being the
Lumberyard’s web master. And quite a web master he is, for I had even seen
him editing video on the computer in the club’s office. There is an aura
of competency surrounding both founders of S.P.E.W. Wrestling.
Several months ago, I interviewed
Big Daddy for the
Looking Glass. This time it would be Big Mike. And just last week, Big
Daddy moved to Council Bluffs to take the reigns of a spanking brand new
Iowa club called “The Iowa Playhouse” as its General Manager. This summer
the two men will be bringing S.P.E.W. Wrestling to Nudes-A-Poppin so it
looks like both Iowa and the nation’s strip club scene will never be the
same again, but that’s a subject for the future. For now, it’s interview
time. Let’s see what makes Big Mike so completely different from most
strip club top decision makers and why so many of them need to steal a
page from Big Mike’s book.
Jack: “Mike. What is your background that brought you to where you are now
as general manager of the Lumberyard. What were you doing that led to all
of this?”
Mike: "Pretty much everything. Started bouncing in clubs when he was
18. Never hit anybody. Worked my way up in different clubs.
Lumberyard-Daisy Dooks. New club to open up in Cedar Rapids around the 1st
of the year. “I just lay back and waited. Until they messed up then I
stepped up to the plate. Nothing like this in the Midwest. Nowhere to go
and have a good time. Period. Always has been. I don’t feel comfortable in
other places. I don’t wear a business suit when I walk around. In our area
not too many people wear business suits. It intimidates people. Here a
person doesn’t want to wear overalls and talk to someone in a business
suit. I don’t want the college kids to feel intimidated. I want them to
feel: “Hey man...this is where we can have a good time.”
Jack: What is your cover charge?”
Mike: “Ten bucks during the week and fifteen during the weekends.”
Jack: “And I know you ice down people’s buckets and coolers. I know that
for a fact. So that’s about all a person pays...ten or fifteen bucks and
that’s it.”
Mike: “Unless they want to get dances that is. We are the only BYOB in Des
Moines that has pool tables and video games so people can occupy
themselves while they are waiting on a girl.”
Jack: “This would have been right up my ally when I was around 21. I used
to have dreams about a place like this. Place with multiple stories so you
can drink and look down upon people--lots of room to roam around.”
Mike: ”What do you mean by 21? You only have to be 18 to get in. We gotto
offer something for just about everybody. There are clubs in Des Moines
that do not allow women to come in without an escort. We are not like
that. We let them come on in. Bring them in. Have a good time. I’ll have
to say that 45 % of our clientele are women. It’s not just men who want to
go out and have a good time, and quite honestly, it’s a lot of women’s
fantasies just to be on that stage just one time–for their man. So we have
a lot of girls who do get on the stage.”
Jack: “I feel there is differently a digression from how you feel a club
should be run and how many other managers and club owners feel a club
should be run.”
Mike: “It takes more than just a manager to run a good club however. It
takes a good staff, it takes good girls, and it takes good owners who
aren’t money hungry.’
Jack: “I am thinking of one chain which doesn’t do jack shit to promote
themselves. Their attitude is: “We are number one so we don’t have to do
much to promote ourselves.”
Mike: “The only thing, Jack, is that when you are on the top of the hill,
you don’t have to promote as much because everybody knows who you are,
which is true. But we just keep promoting. I mean I do something new all
the time to keep people’s interest in our club.”
Jack: “And I’ll agree with you there that if you are at the top of the
hill you don’t have to do as much, maybe to keep your position. But
eventually you are going to lose your position.’
Mike: “That is the way I look at it. And that is the way you would look at
it. But a lot of people don’t look at it. They figure that they are at the
top of the hill and they are the king, that’s all that matters to them.”
Jack: “Well, they are absolutely wrong. I don’t care if you are an army or
a political entity or whatever. If you are stagnant, you die.”
Mike: “I completely agree with you. I have seen a lot of clubs on top, and
then they start treating employees like crap, their dancers like crap, and
as soon as somebody else comes to town, boom, they are gone.”
Jack: “Now you are the general manager. That is, it is not your money. But
nevertheless by the decisions you make and continue to make, and how you
run the club that you will either stay in -position or you won’t. But I
know some club owners might say, “Mike, it would be a little different if
it was your money to go and pay for instance Pure Talent Agency for a
feature showcase. And a lot of people have said: “You know, this is a
waste of money. They are too high. That’s just one example. And I am going
to touch on Nudes-A-Poppin next. And Miss Nude world–hosting that cost
your club a lot of money too. But here you, Mike Kent, have done these
rather expensive ventures. Other clubs are just not going to do it. They
are going to say that’s a waste of money. It doesn’t improve our bottom
line. Now that’s what I want to hit hard on.”
Mike: ‘To them it doesn’t improve their bottom line but to us it does
improve our bottom line because bringing that kind of stuff to town when
nobody else does it sets you aside from everybody else and the more people
will want to come into a club that’s doing stuff. That’s bringing the big
act, the Miss Nude World, and bringing a feature showcase, Sure it costs a
lot of money. But I wouldn’t be able to do it without the okay of my
bosses.’
Jack: “And that’s what you’ve said. You have good owners.”
Mike: “I have owners I have to answer to. Yeah, I don’t always make money
every time I do a big event. But it works out in the long run. “Hey,
that’s the club that had Miss Nude world, or that’s the club that had
fifteen or twenty feature entertainers in one night.
Jack: “It
definitely sets you off as
being number one.”
Paradise
and Jade from the Lumberyard, cavorting with the author. Both
are on the S.P.E.W. (Sexy Professional Exotic Wrestling) wrestling
team. Both girls are great attention getters. Big
Mike encourages them to travel even if this means they are not
working the floor at the club. Most club owners and managers
will do anything to keep their dancers tethered to their home club,
which is why they are destined to mediocrity. The Mormons are
smarter than this since they send members of their flock out into
the community to gain converts. It works for the Mormons and
it works for Big Mike.
Mike: “It sets you out there and gets everybody talking about you. Wow,
they brought Miss Nude World to Des Moines, Iowa. Man, what was that guy
thinking? No, I’m not crazy. Yeah, it all costs a lot of money. Yeah, I
didn’t make all my money back. But the money I did lose out on I feel that
the advertising alone going all over the world, I did interviews with
radio stations in Washington, California, in Florida, Their calling me,
trying to figure out what this little place in Iowa was doing bringing in
a big event like that.”
Jack: “You said in a previous interview we did that you put Iowa on the
map. You didn’t say that you did. You said that Iowa is now on the map
because now that Miss Nude World is coming that it is no longer a
backwater. And I agree with you. It’s buying good will. Do you think that
the clientele that is coming into the club–it’s very diverse by the way–do
you think that they appreciate it and that it builds up your numbers?”
Mike: “You know what, Jack. After we had Miss Nude World I’ve had a group
of guys who fly in once a month from California. And that right there has
brought my revenue back up. Just from those guys bringing their clients up
to hang out in Iowa. You know what I mean? They fly into the little
airport right down the road to come to the Lumberyard.”
Jack: “I”ve felt throughout this whole thing that because you are known
and because you’ve brought your girls to wrestle with S.P.E.W. down in
Missouri, and you brought 24 girls to Nudes-A-Poppin, because of all this
you are viewed as being the number one club in the Midwest. In my area,
the dancers know who you are. They know the Lumberyard. They’ve actually
worked for you. Then come back and worked here. So you are very well known
even down in East St. Louis and if you weren’t doing those things, you
wouldn’t be able to draw girls from all over, and I know you have actually
employed gals, lost them, and still have girls from other states.”
Mike: “When you go to Nudes-A-Poppin
and you take twenty-four girls away from your club for the
weekend and you still have enough girls to provide your
customers with enough girls on the weekend that you are gone, I
think that says something. And mind you, I didn’t take every hot
girl out of the club that I wanted. I asked the girls if they
wanted to go. The girls wanted to go. They wanted to which his a
big difference. You can’t make girls do stuff for your club. If
you try to there’s something wrong. Now if I walk up to a girl
and say, “Hey, how would you like to go and do this, she’s
likely to say, “I’ll do anything for the club to help the club
get better. We’ve drawn a lot of people to our club because of
“Nudes-A-Poppin”. I think it’s one of the best events out there.
It really doesn’t cost a lot of money to go, Scarlett (the
owner) is wonderful. She treats everybody the same. Whether you
bring one girl or you bring thirty girls. She treats everybody
the same and that’s the way it should be. The people are
wonderful out there. We are going to do the oil wrestling out
there next year. I’ve had a lot of men call me and then come out
to the Lumberyard. I’ve had a lot of dancers call me and say,
“Wow, I want to come out and check your club out. They see how I
act among the girls at Nudes-A-Poppin. They see I’m not all high strung.”
In
this picture from Nudes-A-Poppin I took last July there are at least
three feature entertainers with the Lumberyard dancers along with
Pleasure and Paine from Columbus, Ohio. Which shows again how
Big Mike and the Lumberyard are more than a match for practically
any club in the country, not just the Midwestern clubs. They
are going to keep getting the top girls to work here, since dancers
from across the entire United States are already starting to feel
comfortable with the Lumberyard girls. And with a huge
presence of twenty-four dancers here, who's going to look like the
number one club in the U.S.? It cost $5,000 for this kind of
publicity. Not bad for becoming known as
Numero Uno.
Jack: “I”ve had people say to me, “this is
a waste of money”, who are involved in high level club management. But I
am thinking, “Mike’s ahead of the game. These guys don’t see this. This is
why I want to do this article. I wanted right off to interview you because
you are the second half of S.P.E.W. We did one on Big Daddy so now we are
doing one on you because you are a very interesting guy. Then the more I
thought about the coming interview I started thinking how important it is
to hold Mike Kent out there to show that, “The rest of you guys are
missing the boat.” Let me ask you a question. I’ve always regarded Big
Al’s very highly. He’s done a number of Pure Talent feature showcases at
his club–come to think of it, at least two, and Big Al gets all over the
country personally. He’‘s at the Las Vegas Expo, buying drinks for people,
he’s been up here to the Lumberyard, he’s been to Springfield, Missouri
when Big Daddy was managing Reginas. And he’s bigger than life even though
he’s a little guy. He’s everywhere, and buying drinks for everybody so we
all know who Big Al is. Now if we were to say, according to Jack Corbett,
in Jack Corbett’s opinion, because I don’t mind ruffling a few feathers
here, okay, in my opinion you are the number one club in the Midwest
because you are the best known, even more well known than Big Als because
the difference between you and Al is that Big Al gets himself out there
whereas like Al you get yourself out there but at the same time you take
your dancers elsewhere which is one step beyond what even Al is doing, and
keep in mind that two years in a row I’ve called Big Als the number one
club in Illinois in my articles for “Exotic Dancer Bulletin”. Now, do you
know of a single club in the entire Midwest that is on the same level as
you are?”
Mike: “No,
not really. You know Jack, I look at it entirely differently
than what other clubs do. I say that if my girl’s in a magazine
that’s wonderful. If I can get my girls into every magazine,
that’s wonderful. That’ll help my club because when they go out
on the stage I can announce, “Hey, They were in “Chei”, hey,
they were in “The Looking Glass”, you know what I mean? Right
now we’ve got Miss Nude Iowa. We’ve got Miss Nude Galaxy. And
people come in to see that. If your girls aren’t getting well
known, then they are going to want to go into a club where they
are going
to recognize a name.”
Here
we seeBig Mike being recognized for
bringing the most entertainers to Nudes-A_Poppin (24) With close to
5,000 spectators in the audience watching, is it any wonder why more
and more guys are coming all the way to Iowa to hang out?
Every month, a group of Californians fly out to Des Moines to hang
out in Iowa. We once thought it was the other way around--that
Iowans
would be flying to California to hang out.
Meanwhile Not one club in the entire St. Louis area
was behind its dancers coming to Nudes-A-Poppin just
300 miles away. I don't remember seeing one
female dancer from this area there. Truth is,
when it comes to promotion the Lumberyard's kicking
everyone else's butt while making most club owners
look like the slow learners from a cub scout den.
Jack: “Well, you are the number one club in the Midwest in my book by name
recognition. You are the best known and it’s no accident. Now somebody
else might say, and this is not even on my question list, that Club
Jaguars which is not in the Midwest (in Las Vegas) is a far superior club
to your club, and yet your attitude, I mean here’s this Midwest farm boy,
I’m calling you that right now even though you aren’t really, goes to Club
Jaguars and yet your attitude is, “This club isn’t much,” and here farm
boy here, Jack Corbett, who actually did farm for 22 years, agreed with
you, Mike. “This club isn’t much.” Care to go with this one a bit?”
Mike: “Jaguars is run totally different because it is in a totally
different market than I am. I mean when customers are out in Las Vegas
they are out to have a good time, but those clubs are out to make money.
Period. They care about nothing else except making money. They don’t care
about people coming in and having a good time. I want them to come back
and back and back. Which I make my money in the long run.”
Jack: “This thing at Nudes-A-Poppin, which is definitely on the question
list, what did it take to do this–to get twenty-four girls to go there for
the weekend? What kind of vehicles did you rent?”
Mike: “I rented two 31 and a half foot long motor homes.”
Jack: “And what did that run the club about?”
Mike: “The whole thing cost us about five thousand dollars. And for that
we got into around seven magazines. You know what I mean? I run ads all
the time with different magazines. Most of them cost me three or four
hundred or up to six hundred. I spend three thousand a month just in the
newspaper. If I can get into seven or even eight different magazines, I’m
going to do it.”
Jack: “Even what I’ve done, online. People are still looking at those
articles I wrote about the Lumberyard. Or my Nudes-A-Poppin article. And
how many hits does this article have already? Fifteen thousand? I don’t
even know. So you are continuing to get hits in the back issues of “The
Looking Glass.”
Renee
from the Lumberyard on the stage at Big Daddys.
Although many club owners recognize the value of the
Internet, consider that out of the 122 Ohio clubs I
have listed in the Jack Corbett Guide that only 25
have web sites--only 20 %. This is about par
nationally. That is a deplorable record
considering how much the internet has permeated
American society. And out of this twenty
percent very few club owners and managers know much
about the Internet or really care while doing the
minimum possible to learn much about the Internet or
to take advantage of the huge publicity advantages a
good web site can get them.
Mike: “We get over a million hits a month.”
Jack: “Do you feel like the club’s web site is worthwhile?”
Mike: “Our web site is one of the number one things that we have for
advertising. And not just because I work my ass off doing all the web site
design work myself. It really helps.”
Jack: “So they go to the web site and then they come into the club?”
Mike: “That’s right–they come into the club.”
Jack: “And you are actually the architect of the web site?”
Mike: “I didn’t design the web site at first. I took over the web site
about a year and a half ago.”
Jack: “About how much time do you spend on the club’s web site per
month??”
Mike: “How much money?”
Jack: “I meant time. Because you aren’t spending much money since you are
doing all that work yourself.”
Mike: “I’d say I put in about twenty hours a month on it–perhaps
twenty-five.”
Jack: “And that saves the club a very bare minimum of a thousand dollars a
month.”
Mike: “Oh, at least.”
Jack: “How do you know you are getting say a million hits a month?”
Mike: “We have a thing on it that tracks the hits.”
Jack: “Then yours is hidden from Public view. My Xtreme tracking system
shows all the statistics to the public, whereas yours is hidden from
public view.”
Mike: “It’s hidden.”
Jack: “I’m getting more hits tallied by my hit counters than by the Xtreme
tracking system. I got over 300 hits yesterday by the hit counters and
just 200 according to its measurements.”
Mike: “There’s no question that the web site is doing an excellent job for
the club. It really tells customers what is going on, who our feature
dancer of the week is for instance, and then they come in to see what’s
going on.”
Jack: “I know that a web site such as yours brings in guys from all over
the country. I know a lot of club owners who disagree with me, but I’ve
been doing this for years so I know because I’ve seen guys willing to come
clear across the country to meet a girl.”
Mike: “Exactly.”
Jack: “I know a top executive for a major club chain that would call me a
bullshitter on this. No, actually he wouldn’t. But I’m sure he has no
appreciation for how a club will draw guys from clear across the country
with the right web site. In fact, very few club owners have any inkling of
this.
Mike: “They do. They come from everywhere.”
Jack: “I was involved with this little club over in Washington Park, and
the stuff we were doing on the web. But the club didn’t appreciate that
and now it’s very marginal–in fact it’s a real shit hole, but had we
continued to do together what we were doing on the web, it would right now
be the top club in Washington Park. And all because of the things we had
been doing on the web that this club stopped doing.”
Mike: “The web’s a great thing for everybody. We don’t even charge for
people to get on our site and look at our stuff.”
Jack: “Well...this would be on the web, and in the Looking Glass. Now Gigi
doesn’t work for you, does she?”
In
the future it is very possible the very existence of many clubs will
be imperiled because they are not treating their dancers as
independent contractors. Many club owners do not attend
industry events such as Exotic Dancer's annual Expos where they can
attend seminars such as the Legal Panels. Top club owners do.
From this interview it is obvious Big Mike is on top of the
independent contractor issue.
Mike: “No. Each girl is an independent
contractor. They are employed by themselves.”
Jack: “She works for you sometimes, however?
Mike: “She provides her business at the club, yes. But you know what–if
she wants to be a feature, I’m going to help her if she wants to do it.
Because not only does that help our girl out, but it also helps us out
because now we have a feature working at our club.”
Jack: “You are so far ahead of most of these guys in so many respects,
Mike. You really are.”
Mike: “It’s not that I’m ahead of them. I’m not doing anything they cannot
do, it’s just that they don’t want to. They don’t care. All they care
about is the bottom line, Jack. Everybody’s only out to make money off of
everybody.”
Jack: “They want to see it right now.”
Mike: “Exactly. We want to make money. Yes. And we are going to make
money. But why can’t everybody make money, not just the club?
Jack: “I”ve told girls about S.P.E.W. Wrestling. I told one girl, you
would really look good out in that wrestling ring. Now I didn’t ask her to
drive with me to one of the wrestling events. All I did was to say, “you
would look good out there. Well, the club owner thought I was trying to
raid his club I think and he got very mad at me.”
Mike: “But why? So what if the girl went with you. That would be good for
the club and good for the girl. Look, I never tell the girls they have to
work for me. They can go anywhere they want. And if a girl thinks she is
going to do better at the club up the street, I’m not going to tell her
she’s fired. Because that’s wrong. I don’t have that right. She is an
independent contractor and can go wherever she wants.”
After
driving to Big Daddys Cabaret in Missouri 400 miles, Paradise and
Renee cavort with 50 pound Bengal Tiger cub after wrestling with
S.P.E.W. Months earlier the Lumberyard had a white tiger on
its stage. If given the chance to have its dancers
photographed with a tiger how many clubs would say no because of
concerns about liability or because they cannot be bothered?
Both Big Mike and Big Daddy made it a point to be bothered, which is
why both men are recognized as top executives in their profession.
Jack: “The last thing I want to touch on is
the matter of honesty. Thinking back on Miss Nude World, somebody not
authorized ordered pizzas in the club’s name. How many was it? How much
was that? And he put it on the club’s tab.
Mike: “Oh, I really don’t remember.”
Jack: “It was several hundred dollars I think it was.”
Mike: “I think it was like two hundred and forty dollars.”
Jack: “And I remember your calling the pizza place and telling the
employee there who answered the phone, “Look, I don’t want the
organization I work for to have a bad name so I’ll go ahead and pay for
it. Now how did you pay for it?”
Mike: “The club paid for it and I gave it to the customers.”
Jack: “Why did you think that was important?”
Mike: “Because I don’t want everybody thinking that we are bad people. In
our industry, Jack, there are a lot of people out there who don’t like us,
and think that we will do anything for a buck and that’s not true and I
don’t like being known as somebody who just takes and takes and takes. And
I don’t want my club to be known like that because we are not like that.
In fact, last year we had a golf outing. It cost us seven or eight
thousand dollars and we donated it all to the fire department. We donate
to charitable causes all the time for kids. Because you know what? We have
kids too. The owners have kids. You know what, it’s not always about the
almighty dollar all the time.
Jack: “I remember shooting pictures one time for Big Daddys, and as soon
as I got to my motel one of the club DJ’s picked me up along with this ex
professional wrestling star, the Honky Tonk Man, and took us both to this
grade school. There the HonkyTonk Man signed all these autographs for
these little kids and I shot pictures of him doing it and it all got in
the local paper. That was a gift from the club and that helped give Big
Daddy a good image in the community.”
Mike: “Exactly. It goes to show that we are not that bad a people.”
Jack: “Well, some clubs are. Some clubs are evil people. Just depends on
who it is.”
Picking
the top club from any state, a region or for the entire country
would seem to be impossible since the criteria for making this
kind of evaluation is entirely subjective. I might pick a club
as my top choice because it has the most opulent surroundings
and because it waitresses are the most attentive and because it
serves the best rack of lamb whereas you might say, “Who cares
about the food. All I care about is the women and that club over
there has the finest looking women.” And still another might
claim that we are both wrong, since yet another club has a
hilarious D.J. who plays the best music and has the knack for
keeping everyone on a roll. You only have to be 18 to get into
the Lumberyard, and so since it caters to a younger crowd than
most and caters to it well there are some aspects to the
Lumberyard that I don’t particularly care for since I’m quite a
bit older than 18. But its position as the most prominent club
in the Midwest is so far assured. Its owners have been wise in
giving Big Mike both the funds and the support that has enabled
him to continuously make a huge show of both the club and its
girls. Famous feature entertainers continually make the
pilgrimage to the Lumberyard to work as house dancers when their
bookings slow up. Not to mention house dancers working hundreds
of miles away who travel to Iowa to see how they like working
for the Lumberyard. The Lumberyard has been able to attract and
maintain a large stable of dancers that represents the crème of
the crop. There is a million hits a month on the web site, which
means that men all over the planet are checking and re-checking
what’s going on there. So you can be the owner of a seventy-five million
dollar club in San Francisco, Las Vegas, or New York, and you
haven’t shown us nothing yet. So if you think that M.B.A. of
yours from Harvard gives you bragging rights, you’d better do a
little soul searching, and come up to Iowa where the real spirit
of adult club innovation has moved to.